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App Gravity
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Get more merchants to install your Shopify app, and keep them.

See which searches bring merchants who pay and stay, fix your listing with real data, and find out exactly why the rest leave. Connect your Partner account and get your first report in five minutes.

Explore the live demoConnect your apps
Merchants who searched“multi currency”$214revenue per 100 listing views. They finish setup, pay and leave 5-star reviews.
“currency converter”revenue per 100 listing views. They get stuck on setup and uninstall.
$38
Two merchants, one listingSame app. Different search. Very different merchants.
Illustrative example.
They searched“multi currency”Result #4 in search
  1. Searched: “multi currency”, 3 Mar 2026
  2. Viewed listing, 3 Mar 2026
  3. Installed, 3 Mar 2026
  4. Finished setup, 4 Mar 2026
  5. Paid $29.99, 10 Mar 2026
  6. 5-star review, 2 Apr 2026
Still paying on day 30
  • Finished setup in a day
  • $29.99 a month
  • 5-star review
They searched“currency converter”Result #2 in search
  1. Searched: “currency converter”, 3 Mar 2026
  2. Viewed listing, 3 Mar 2026
  3. Installed, 3 Mar 2026
  4. Stuck on step 2, 4 Mar 2026
  5. Uninstalled: “Couldn't show prices in EUR”, 5 Mar 2026
Gone by day 2
  • Stuck on setup step 2
  • $0 collected
  • Wanted prices in EUR

5.6×the revenue from the same 100 listing views, and the only difference is the words they typed. You see this for every search term.

Two halves of growth

Installs are half the job. The other half is what happens after.

Get found and installed

  • Listing funnel by search term, surface, locale and device
  • Keyword LTV: revenue per install and per 100 listing views for every search term
  • Listing optimizer with a scored audit and measured before/after experiments
  • Review growth, asked at the right moment
  • Ads ROI with real revenue, not installs
  • Competitor listing and pricing moves

Keep merchants

  • MRR movement, churn, cohorts, trials and LTV
  • Why they left: AI themes with the MRR lost and at stake
  • Support inbox with the merchant's plan, events and tickets beside every conversation
  • Win-back automations that start when you ship what they asked for
  • Health scores that explain their factors
  • Merchant journeys that start before the install

Why it matters

The Partner Dashboard shows you events. App Gravity shows you the story.

The same uninstall, seen two ways.

What you see todayPartner Dashboard
42installs this week
  1. Bloom & Co · UninstalledTue 11:02
  2. Kettle Supply · InstalledTue 10:47
  3. Northwind Goods · Charged $19.00Mon 16:20
  4. Pine & Paper · InstalledMon 09:12
Missing for Bloom & Co
  • Search term: unknown
  • Reason: unknown
  • MRR lost: unknown
What you see with App GravityBloom & Co

They left for missing EUR rounding. So did 23 others.

  1. Day 0 · Searched “currency converter”Installed the same hour.
  2. Day 1 · Stuck on theme setupLike 31 others who left this month.
  3. Day 1 · Waited 6 hours for supportAsked how to round EUR prices.
  4. Day 2 · UninstalledReason: missing EUR rounding.
others left for the same reason
23
MRR lost to it
$1,840
The fix

Three moves from one uninstall.

  1. Ship EUR rounding.

    Theme · $1,840 MRR lost

  2. Email the 23 who left for it, the day it ships.

    Win-back · 23 merchants

  3. Add “EUR rounding” to the subtitle the high-LTV searches see.

    “multi currency” · 3.1× revenue per installAttribution coverage 71% of installs

Illustrative example. Merchant names are fictional.

The flywheel

Feedback becomes marketing.

  1. 1
    Get foundKnow which searches, categories, ads and links bring listing views.
  2. 2
    Get installedSee install rate per term and fix the listing where it leaks.
  3. 3
    Get set upSpot merchants stuck on a step and nudge them before they leave.
  4. 4
    KeepWatch MRR, churn and health; act on the merchants at risk this week.
  5. 5
    LearnUninstall reasons, tickets and reviews become themes with MRR attached.
  6. 6
    Win back and rank betterShip the theme, email everyone who asked, turn it into listing copy and a keyword.

Modules

Six modules, one merchant lifecycle.

Each one reads from your Partner account. Open any of them in the live demo.

  • Which searches bring merchants who pay?

    Acquire

    Listing funnel by search term, keyword LTV, a measured listing optimizer, review growth and ads ROI.

    Revenue per install by search term, last 90 daysAttribution coverage 71% of installs
    “currency converter” · 212 installs
    $9.60
    “multi currency” · 86 installs
    $29.80
    “geolocation prices” · 41 installs
    $24.30
    “price rounding” · 28 installs
    $27.10
    Open Acquire in the demo
  • What is your MRR doing?

    Pulse

    MRR, churn, cohorts, trials and LTV from your Partner data, with every number linking to the merchants behind it.

    MRR$18,420New +$1,480Churn −$410
    1. Jun: $14,100
    2. Jul: $14,900
    3. Aug: $15,600
    4. Sep: $16,300
    5. Oct: $17,350
    6. Nov: $18,420
    Open Pulse in the demo
  • What made merchants leave?

    Why they left

    Uninstall reasons, tickets, surveys and reviews grouped by AI into themes with the MRR at stake.

    MRR lost this month, by theme$4,000
    Missing: EUR rounding · 23 merchants
    $1,840
    Setup too hard · 31 merchants
    $1,210
    Slow support reply · 12 merchants
    $640
    Open Why they left in the demo
  • Who is asking, and what do they pay?

    Inbox

    A shared support inbox with full merchant context and AI-drafted replies grounded in your docs.

    Bloom & Co

    Prices don't round in EUR. Can you help?

    Draft reply, from your docs

    Rounding lives under Settings, Display. Here is the two-minute setup…

    Plan
    Growth · $29.99 a month
    Installed
    12 days ago
    Setup
    Stuck on step 2 of 3
    Came from
    “currency converter”
    Open Inbox in the demo
  • What should happen next?

    Autopilot

    Trigger, condition, action workflows: onboarding nudges, trial-ending emails, win-backs, Slack alerts.

    Trial ending, setup not finishedRunning
    1. WhenTrial ends in 3 days
    2. IfSetup is not finished
    3. ThenSend the setup help email
    Open Autopilot in the demo
  • What did competitors change?

    Market

    App Store index, category rankings, competitor changelogs and review analytics that feed Acquire.

    Competitor changelog
    Subtitle3 days ago

    FX Switch now leads with “multi currency”.

    That's your best search term in Acquire, at $29.80 per install.

    Open Market in the demo

Illustrative examples from the sample workspace. Merchants and competitors are fictional.

Market intelligence

Know what your competitors changed before their reviews moved.

Daily snapshots of every public app, diffed into a changelog. Category ranks, review velocity and a listing audit score, side by side with yours.

Competitor changelog3 changes this week

Every edit to a rival listing, the day it happens.

  1. Pricing

    RateFlow lowered Pro from $29 to $19 a month.

    Yesterday
  2. Listing

    RateFlow added a demo video above the screenshots.

    Yesterday
  3. Subtitle

    FX Switch rewrote its subtitle to lead with “multi currency”.

    3 days ago
Category rank · Currency#4
RateFlow passed you
after its price cut.
  1. 3. RateFlowup 2
  2. 4. Currency Pro (you)No change
  3. 5. FX Switchdown 1
Review velocityLast 30 days
11
Currency Pro (you)
7
RateFlow
Listing audit68/ 100

Biggest gap: your subtitle misses “multi currency”, your best-converting search term.

Illustrative sample data. Competitor names are fictional.

Numbers that justify it

Support, billing and bugs lose merchants. Discovery decides who you get.

Independent analyses by app developers, not our data. Every figure links to its source.

Pricing

Start free. Pay when it pays for itself.

Every new organization gets 14 days of Growth, no card needed.

  • Free

    See your numbers and your listing funnel.

    $0/ month

    Start free
    Apps
    1
    Seats
    1
    History
    30 days
    AI drafts a month
    None
    Includes
    • Pulse basics
    • Listing funnel

  • Starter

    Keyword LTV and the listing optimizer for a solo developer.

    $29/ month

    Start 14-day trial
    Apps
    2
    Seats
    1
    History
    Full
    AI drafts a month
    500
    Adds to Free
    • Keyword LTV
    • Listing optimizer
    • Weekly growth brief
    • Ask your data

  • Growth

    Recommended

    Automations and room for a small team.

    $79/ month

    Start 14-day trial
    Apps
    5
    Seats
    3
    History
    Full
    AI drafts a month
    2,500
    Everything in Starter, plus
    • Autopilot automations

  • Scale

    Studios and larger app companies.

    $199/ month

    Start 14-day trial
    Apps
    15
    Seats
    10
    History
    Full
    AI drafts a month
    10,000
    Everything in Growth, plus
    • API access
Compare every plan

For teams leaving Mantle

Everything Mantle did, plus the part it never covered.

Analytics, helpdesk, email automations and App Store tracking in one place, plus keyword-to-revenue attribution so you optimize for merchants who stay, not raw installs.

Compare with Mantle

Questions

The short answers.

What data do you access, and how is it protected?

We read your Partner API app events and transactions, and, if you connect it, read-only Google Analytics data for your listing. Tokens are encrypted at rest with AES-GCM, every tenant row is scoped to your organization, and we never send secrets to AI models.

Which Partner API permissions do I need to grant?

A Partner API client with permission to view financials and manage apps, so we can read app events (installs, uninstalls with reasons, charges) and transactions. We show exactly where to click in the Partner Dashboard during setup.

Why do you ask for read-only Google Analytics access?

Shopify sends your listing's traffic to the Google Analytics property configured on your app listing, including the search term, surface and position a merchant clicked from. Read-only access lets us join that to installs and revenue. We only store aggregated listing traffic and the attribution fields on each merchant, never raw user-level analytics.

Do I need to install an SDK?

No. Everything in Acquire, Pulse and Why they left works from the Partner API and Google Analytics. The optional SDK adds setup progress, in-app feedback, chat and cancellation surveys, which make health scores and churn themes sharper.

Where does keyword data come from?

From your own listing analytics: the real search terms merchants used before viewing and installing your app. We do not scrape App Store search results. Rank tracking beyond your own data is only enabled with a permitted source.

Can I cancel any time?

Yes. Plans are month to month, you can export your data at any time, and cancelling takes one click.